PENGARUH EVENT PARIWISATA, PROMOSI, DAN E-WOM TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN WISATA NGEMBAG KABUPATEN PONOROGO

Ary Febri Triandy, Dian Citaningtyas Ari Kadi, Hendra Setiawan

Abstract


This study a.ims to provide empirica.l evidence on the influence of tourism events, promotion, a.nd Electronic Word of Mouth (E-WOM) on visiting decisions a.t Ngemba.g Tourism Pa.rk, Ponorogo Regency. This resea.rch is a. qua.ntita.tive study with a. sa.mple size of 385 respondents. Data collection was carried out using questionnaires. The sampling technique employed non- probability sampling with a purposive sampling method. The data analysis method used in this study was SPSS 25. The results of this study demonstrate that: 1) Tourism events have a positive and significant effect on visiting decisions at Ngembag Tourism Park. 2) Promotion has a positive and significant effect on visiting decisions at Ngembag Tourism Park. 3) Electronic Word of Mouth (E-WOM) has a positive and significant effect on visiting decisions at Ngembag Tourism Park.

Keywords: Tourism Events, Promotion, E-WOM, Visiting Decisions, Ngembag Tourism Park.

 


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