THE EFFECT OF CO-BRANDING, PRODUCT QUALITY AND E-PROMOTION ON THE PURCHASE DECISION OF AEROSTREET SHOES

Husein Nur Fauzy, Hari Purwanto, Hendra Setiawan

Abstract


This study aims to determine the effect of Co-Branding, Product Quality, and E-Promotion on Purchase Decisions for Aerostreet shoes in Madiun City. This study uses a quantitative approach with a survey method. The sample was obtained through a purposive sampling technique, with the respondent criteria being the people of Madiun City who have purchased Aerostreet shoes. Data analysis used a test tool in the form of SPSS 25 software. The results of the study indicate that partially Co-Branding, Product Quality, and E-Promotion each have a positive and significant effect on Purchase Decisions. Simultaneously, these three variables also have a significant effect on Purchase Decisions for Aerostreet shoes

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References


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