PENGARUH HARGA, KUALITAS PRODUK, DAN FASHION LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN THRIFT FASHION DI MADIUN

Nayang Aurida Aji Saputra, Rizal Ula Ananta Fauzi, Apriyanti Apriyanti

Abstract


This research explores the effects of price, product quality, and fashion lifestyle on thrift fashion purchase decisions (a case study of thrifting consumers in Madiun). The study targeted individuals who have purchased thrift fashion products, utilizing a sample size of 385 respondents and employing a quantitative approach with purposive sampling, analyzed using SPSS25 software. The findings reveal that price significantly influences purchase decisions for thrift fashion in Madiun, product quality has a notable and positive impact on such decisions, and fashion lifestyle also plays a significant and positive role in shaping purchasing choices for thrift fashion in Madiun.

Keywords: Fashion Lifestyle , Price, Product Quality, Purchasing Decisions


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References


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