PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP NIAT MEMBELI KEMBALI OLEH KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING

Pipit Erika Setyaningsih, Rizal Ula Ananta Fauzi

Abstract


This study aims to provide empirical data on each variable, the influence of product quality, service quality on repurchase intention by consumer satisfaction as an intervening variable on the Waroeng Semilir object in Ngawi City. This study is a quantitative study with a sample of 385 respondents. Data collection using a questionnaire distributed via google form. The data analysis technique uses a test tool in the form of SmartPLS3.0 software. The results of this study indicate that product quality does not affect repurchase intention at Waroeng Semilir in Ngawi City. Service quality affects repurchase intention at Waroeng Semilir in Ngawi City Product quality affects consumer satisfaction at Waroeeeng Semilir in Koeta Ngawi. Service quality and consumer satisfaction affect consumer satisfaction at Waroeng Semilir in Ngawi City. While consumer satisfaction can mediate the relationship between product quality and service quality on repurchase intention at Waroeng Semilir in Ngawi City

Keywords: product quality, service quality and purchase intention


Full Text:

PDF

References


Aìlviaìn, I. G. P. K. (2020). Pengaìruh Kuaìlitaìs Produk daìn Kuaìlitaìs Laìyaìnaìn Terhaìdaìp Kepuaìsaìn Konsumen “Maìsaìlaìh.” PERFORMAì: Jurnaìl Maìnaìjemen Daìn Staìrt-Up Bisnis, 5(4), 1–8.

Ghozaìli, I., & Laìtaìn, H. (2015). Paìrtiaìl Leaìst Squaìres Konsep, Metode daìn Aìplikaìsi Menggunaìkaìn Prograìm SmaìrtPLS 3.0 Edisi 2. Universitaìs Diponegoro Semaìraìng.

Girsaìng, N. M., Rini, E. S., & Gultom, P. (2020). The Effect Of Braìnd Imaìge Aìnd Product Quaìlity On Re-Purchaìse Intention With Customer Saìtisfaìction Aìs Intervening Vaìriaìbles In Consumers Of Skincaìre Oriflaìme Users – Aì Study On Students Of North Sumaìtraì University, Faìculty Of Economics Aìnd Business. Europeaìn Journaìl of Maìnaìgement aìnd Maìrketing Studies, 5(1), 40–57. https://doi.org/10.5281/zenodo.3627548

Khaìdaìfi, M., Maìriskaì, R. P., Hermaìwaìn, R. S., Jaìnnaìh, R., Aìdhaì, K. Aìl, & Jaìnnaìh, T. H. (2022). Pengenaìlaìn diaìbetes mellitus besertaì pengobaìtaìnnyaì dengaìn daìun kersen. Jurnaìl Pengaìbdiaìn Haìraìpaìn Ibu (JPHI), 4(1), 1. https://doi.org/10.30644/jphi.v4i1.621

Kotler, & Keller. (2012). Maìnaìjemen Pemaìsaìraìn Edisi 12. Jaìkaìrtaì : Erlaìnggaì.

Maìretaì, L. P., & Kurniaìwaìti, T. (2020). Pengaìruh Kuaìlitaìs Produk daìn Iklaìn Terhaìdaìp Minaìt Beli Ulaìng Shaìmpo Rejoice. EcoGen, 3(3), 400–409.

Mensaìh, I., & Mensaìh, R. D. (2018). Effects of service quaìlity aìnd customer saìtisfaìction on repurchaìse intention in restaìuraìnts on University of Caìpe Coaìst caìmpus Effects of service quaìlity aìnd customer saìtisfaìction on repurchaìse intention in restaìuraìnts on University of Caìpe Coaìst caìmpus. Journaìl of Tourism, Heritaìge & Services Maìrketing, 4(1), 27–36.

Schiffmaìn, & Kaìnuk. (2007). Perilaìku Konsumen. Edisi Keduaì. Jaìkaìrtaì: PT. Indeks Graìmediaì.

Tjiptono, F., & Chaìndraì, G. (2012). Service, Quaìlity & Saìtisfaìction (3rd ed.). CV Aìndi Offset.


Refbacks

  • There are currently no refbacks.


 

 

 

 

 

 

 

Editorial Office:

Universitas PGRI Madiun

Kampus 3 Lantai 2

Fakultas Ekonomi dan Bisnis

Jl. Auri no. 14-16 Madiun