PENGARUH SOCIAL MEDIA ADVERTISING DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE PADA KEDAI KOPI KENANGAN DI KOTA MADIUN

Retania Yasa, Rizal Ula Ananta Fauzi

Abstract


This research aims to empirically prove the influence of destination image of tourist facilities, prices and electronic word of mouth on the decision to visit Tawun Tourism Park, Ngawi Regency. This research is quantitative research with a sample size of 384 people. The sampling method is using lemeshow samples. Data collection uses a questionnaire distributed via Google Form. The data analysis technique uses a test tool in the form of smartPLS Version 3.0. The results of this research show that Destination Image influences the Decision to Visit Tawun Tourism Park, Ngawi Regency, Tourist Facilities influence the Decision to Visit Tawun Tourism Park, Ngawi Regency, Price influences the Decision to Visit Tawun Tourism Park, Ngawi Regency and Electronic Word of Mouth influences Decisions. Visit Tawun Tourist Park, Ngawi Regency.

Keywords: Destination image, tourist facilities, prices, electronic word of mouth and decision to visit


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References


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