PENGARUH VARIASI PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP MINAT BELI ULANG KONSUMEN TOKO RHEY KOSMETIK MAGETAN

Santi Dwi Febriana, Dian Citaningtyas Ari Kadi, Hendra Setiawan

Abstract


This research aims to determine whether there is an influence of product variety, service quality and price on consumer repurchase interest at the RHEY Cosmetics Magetan store. This type of research uses a quantitative approach. The number of samples used was 385 respondents. The sampling techniques are Non-Probability Sampling and Purposive Sampling. The results of this research prove that, Product Variety has a positive and significant effect on consumers' repurchase interest at the RHEY Cosmetics Magetan store, Service Quality has a positive and significant effect on consumers' repurchase interest at the RHEY Cosmetics Magetan store, Price has a positive and significant effect on consumers' repurchase interest at the RHEY Cosmetics Magetan store.


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