PENGARUH CONTENT MARKETING DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG MELALUI MINAT BERKUNJUNG WISATAWAN (STUDI EMPIRIS PADA TAMAN KREASI ALAM JATIMORI PONOROGO)

Nayla Choirun Nisa, Rizal Ula Ananta Fauzi, Hari Purwanto

Abstract


This research is entitled "The Influence of Content Marketing and Tourist Attraction on Visiting Decisions Through Tourist Visiting Interest (Empirical Study at the Jatimori Ponorogo Natural Creation Park)". This research aims to determine the influence of Content Marketing and Tourist Attraction on Visiting Decisions with Visiting Interest as the intervening variable. This research uses a quantitative approach. Primary data was obtained via a Google form which was distributed to visitors to the Jatimori Ponorogo Nature Creation Park with a minimum of one visit. The sample used was 385 respondents and was processed using SmartPLS 4 software. The results of this research are 1) Content Marketing and Tourist Attraction have a positive and significant effect on Tourist Visiting Interest; 2) Content Marketing and Tourist Attractions have a positive and significant influence on Tourists' Visiting Decisions.

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