PENGARUH BRAND IMAGE, PRICE, PRODUCT QUALITY TERHADAP PURCHASE DECISION BATIK KAMPUNG PESILAT (2020-2024)

Yuli Agustina, Rizal Ula Ananta Fauzi, Hendra Setiawan

Abstract


This research aims to find out consumer purchases are also influenced by habits. Buying habits include when, how much to buy, and where to buy. This research was carried out by consumers on Sariwarni batik using a purposive sampling research method where the number of respondents was 100 people. The method in this research is quantitative using SPSS25 software. The results of this research show that Brand Image has a significant influence on purchase decisions, Price has a significant influence on purchase decisions, Product Quality has a significant influence on purchase decisions


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References


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