ANALISIS REAKSI PASAR PT GOTO GOJEK TOKOPEDIA TBK SEBELUM DAN SESUDAH AKUISISI OLEH TIKTOK

Bella Anistasya

Abstract


The study aims to analyze the comparison of stock prices, stock returns, abnormal returns and stock trading volume of the company PT GoTo Gojek Tokopedia Tbk before and after the acquisition by Tiktok. The object in this study is the company PT GoTo Gojek Tokopedia Tbk and the observation period used is 60 trading days before the acquisition announcement and 60 trading days after the acquisition announcement. Data obtained from secondary data closing price and daily stock trading volume. This research is a quantitative study using the Wilxocon signed rank test to process data to answer the hypothesis with the help of SPSS version 24. The results of this study indicate that there is no difference in stock prices before and after the acquisition announcement, there is no difference in stock returns before and after the acquisition announcement, there is no difference in abnormal stock returns before and after the acquisition announcement, and there is a significant difference in stock trading volume before and after the acquisition announcement. Keywords: stock price, return, abnormal return, trading volume activity, acquisition

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References


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