PENGARUH KUALITAS LAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PENGGUNAAN EKSPEDISI JASA PADA PT. J&T EXPRESS DI KOTA NGAWI

Shinta Puspa Dewi, Rizal Ula Ananta Fauzi

Abstract


This research aims to determine the influence of service quality, price and brand image on the decision to use expedition services at PT. J&T Express in Ngawi City. This research is quantitative research with a sample size of 384 respondents. Primary data was collected using a questionnaire distributed via Google Form. The data analysis technique uses SmartPLS 3.0. The research results prove that service quality does not have a significant effect on the decision to use Expedition Services at PT. J&T Express in Ngawi City. Price and Brand Image have a significant influence on the decision to use Expedition Services at PT. J&T Express in Ngawi City.

 Keywords: Service Quality, Price, Brand Image and Usage Decision


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References


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