PENGARUH E-WOM (ELECTRONIC WORD OF MOUTH), PERSEPSI KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP MINAT BELI KONSUMEN MOTOR LISTRIK DI MADIUN

Faishal Abdulhafizh, Dian Citaningtyas Ari Kadi

Abstract


The study's goal was to ascertain whether consumer interest in purchasing electric motorbikes in Madiun is influenced by E-WOM (Electronic Word of Mouth), perceived product quality, or perceived pricing. The Madiun City community served as the site of this study. In this study, 400 respondents made up the sample. Utilizing the SPSS version 25 software, a quantitative approach with purposive sampling is the research methodology employed. The study's conclusions are as follows: consumers' interest in purchasing electric motorcycles is significantly influenced by E-WOM (Electronic Word of Mouth), perceived product quality, and perceived price.

 Keyword :  e-WOM (Electronic Word Of Mouth), Perceived Product Quality, Perceived Price, Purchase Intention


Full Text:

PDF

References


Baltezarevic, I., & Baltezarevic, R. (2020). Viral Marketing - eWom Communication . Saarbrücken: Germany: Lap Lambert Academic Publishing member of Omniscriptum Publishing Group.

Bataineh, A. Q. (2015). The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image. International Journal of Marketing Studies, 7(1). https://doi.org/10.5539/ijms.v7n1p126

Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Pogram IBM SPSS (Edisi 9). Badan Penerbit Universitas Diponegoro.

Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). e-WOM Scale: Word-of-Mouth Measurement Scale for e-Services Context. Canadian Journal of Administrative Sciences, 27(1), 5–23. https://doi.org/10.1002/CJAS.129

Hasan Ali. (2010). Marketing Dari Mulut Ke Mulut (Vol. 1). Pressindo.

Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073

Kumaradeepan, V. (2020). Evaluation of Consumer attitudes towards purchase intention on women’s skincare products in Sri Lanka; Special reference to Anuradhapura. https://www.researchgate.net/publication/344296077

Laraswati, C., & Harti, H. (2022). Pengaruh Persepsi Kualitas, Citra Merek Dan Etnosentrisme Konsumen Terhadap Minat Pembelian Produk Somethinc. Dalam Bisnis & Manajemen (Vol. 12). Http://Ejournal.Stiemj.Ac.Id/Index.Php/Ekobis

Philip Kotler, K. L. K. (2016). Marketing Management. Pearson Education.

Rangkuti, F. (2015). Riset Pemasaran, Cetakan Keduabelas. Jakarta: Gramedia Pustaka Utama

Reza Mahendra, R. (2021). Pengaruh Kualitas Produk, Online Marketing, Electronic Word Of Mouth, Dan Harga Terhadap Minat Beli Produk Fellas.Co. Dalam Performa: Jurnal Manajemen Dan Start-Up Bisnis (Vol. 6, Nomor 3).

Rouf, A., & Mandala, K. (2023). Pengaruh Citra Merek, Kualitas Produk, dan Persepsi Harga terhadap Minat Beli. E-Jurnal Manajemen, 12(7), 627-670.

Sari, C., & Rodhiah, R. (2020). Pengaruh kepercayaan, persepsi harga, dan kinerja operasional terhadap minat beli pelanggan lazada. Jurnal Manajerial Dan Kewirausahaan, 2(4), 897-905.

Schiffman, L. G. dan K. L. L. (2007). Perilaku Konsumen. Andi.

Wibisono, P. (2019). Pengaruh Persepsi Harga, Citra Merek, Persepsi Kualitas, Dan Persepsi Nilai Terhadap Minat Beli Konsumen (Doctoral dissertation, Universitas Muhammadiyah Surakarta).


Refbacks

  • There are currently no refbacks.


 

 

 

 

 

 

 

Editorial Office:

Universitas PGRI Madiun

Kampus 3 Lantai 2

Fakultas Ekonomi dan Bisnis

Jl. Auri no. 14-16 Madiun