PENGARUH REPUTASI MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP REPURCHASE INTENTION PRODUK RESPIRO RIDINGWARE MADIUN

Aditiya Rizkiawan, Dian Citaningtyas Ari Kadi, Hendra Setiawan

Abstract


The purpose of this study was to determine whether there was an influence of Brand Reputation, Product Quality, and Price on Repurchase Intention of Respiro Ridingware Madiun Products. The research sample was 152 respondents. The sampling technique was purposive sampling. The research method used was quantitative descriptive analysis using the Partial Least Square (PLS) technique with the support of the SmartPLS version 4.1.0.4 program. The results of this study are that the Brand Reputation variable (X1) on Repurchase Intention (Y) shows a T statistic value of 0.489 ≤ 1.97612 and a P value of 0.625> 0.05. The conclusion is that the Brand Reputation variable does not have a significant effect on the Repurchase Intention variable indicator of Respiro Ridingware Madiun products. The Product Quality variable (X2) on Repurchase Intention (Y) shows a T statistic value of 2.718 ≥ 1.97612 and a P value of 0.007 <0.05. The conclusion is that the Product Quality variable has a significant effect on the Repurchase Intention variable indicator of the Respiro Ridingware Madiun product. The Price variable (X3) on Repurchase Intention (Y) shows a T statistic value of 4.329 ≥ 1.97612 and a P value of 0.000 <0.05. The conclusion is that the Price variable has a significant effect on the Repurchase Intention variable indicator of the Respiro Ridingware Madiun product. obtained F count 339.48 > F table 0.157 which means that the brand reputation variables (X1), product quality (X2) and price (X3) simultaneously influence and contribute to repurchase intention (Y) by 81.2% (R-Square).

Keywords: Brand Reputation, Product Quality, Price and Repurchase Intention

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