PENGARUH E-WOM, MEDIA SOSIAL INSTAGRAM, DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG PADA SUNGAI MARON KABUPATENPACITAN

Muhardianti Nurriyah, Hari Purwanto, Hendra Setiawan

Abstract


The aim of this research is to find out the influence of Electronic Word of Mouth (E-WOM), Instagram Social Media and Destination Image on Interest in Visiting the Maron River, Pacitan Regency. The research method used in this research is quantitative using a sample of 385 respondents, using SPSS25 software. The research results show that there is a significant influence of Electronic Word of Mouth (E-WOM) on interest in visiting, Social Media Instagram has a significant influence on interest in visiting, Destination Image has a significant influence on interest in visiting. And based on the Adjusted R Square value obtained at 0.897, it shows that there is an influence between E-WOM, Instagram Social Media, and Destination Image on Visiting Interest in the Maron River, Pacitan Regency and it can be interpreted as 89.7%. And the remaining 10.3% is influenced by other factors not explained in this research.

 

Keywords: E-WOM, Instagram Social Media, Destination Image, Interest in Visiting


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References


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