PENGARUH ELECTRONIC WORD OF MOUTH DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN PENGUNJUNG DENGAN MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING

Ardiya Pramesti Harnanditiya, Hari Purwanto, Hendra Setiawan

Abstract


This study aims to empirically prove the Influence of Electronic Word Of Mouth and Tourist Attractions on Visitor Decisions with Visiting Interests as Intervening Variables (Empirical Study at Mojosemi Forest Park). This study is a quantitative study with a sample size of 384 people. The sampling method uses a lemeshow sample. Data collection using a questionnaire distributed via google form. The data analysis technique uses a test tool in the form of Structual Equation Modeling (SEM) with smartPLS Version 3.0. The results of this study indicate that a) Electronic Word Of Mouth influences the Decision to Visit. b) Tourist Attractions influence the Decision to Visit. c) Electronic Word Of Mouth influences the Interest to Visit. d) Tourist Attractions influence the Interest to Visit. e) Interest to Visit influences the Decision to Visit. f) Electronic Word Of Mouth influences the Decision to Visit through Interest to Visit. g) Tourist Attractions influence the Decision to Visit through Interest to Visit.

Keywords: Electronic Word Of Mouth, Attraction, Decision to Visit and Interest to Visit.


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