PENGARUH ELECTRONIC WORD OF MOUTH DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG MELALUI MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING (Studi Empiris Pada Pengunjung Wisata Sakura Hills Karanganyar)

Anisa Hesti Widyaningsih, Hari Purwanto, Hendra Setiawan

Abstract


This research aims to prove empirically regarding The Influence of Electronic Word of Mouth and Tourist Attraction on Visiting Decisions through Visiting Interest as an Intervening Variable in Sakura Hills Karanganyar tourism. This research is quantitative research. The sampling method is using lemeshow samples. The data analysis technique uses a test tool in the form of Structual Equation Modeling (SEM) with smartPLS Version 3.0. The results of this research show that Electronic Word of Mouth and Attractiveness influence Visiting Interest, Electronic Word of Mouth and Attractiveness influence Visiting Decisions, Visiting Interest influence Visiting Decisions, Electronic Word of Mouth and Attractiveness influence Visiting Decisions through Visiting Interest .

Keywords: Electronic Word of Mouth, Attractiveness, Interest in Visiting and Decision to Visit



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References


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Ghozali, I., & Latan, H. (2015). Partial Least Squares Konsep, Metode dan Aplikasi Menggunakan Program SmartPLS 3.0 Edisi 2. Universitas Diponegoro Semarang.

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Purwanto, H., Kadi, D. C. A., & Rismawati, G. (2021). Pengaruh daya tarik dan E-WOM terhadap keputusan berkunjung melalui minat berkunjung sebagai variabel intervening. Management and Business Review, 5(2), 251–264. https://doi.org/10.21067/mbr.v5i2.5867

Ajzen, I., & Fishbein, M. (2005). The Influence of Attitudes on Behavior. The Handbook of Attitudes, 173–219. https://doi.org/10.4324/9781410612823-13

Ghozali, I., & Latan, H. (2015). Partial Least Squares Konsep, Metode dan Aplikasi Menggunakan Program SmartPLS 3.0 Edisi 2. Universitas Diponegoro Semarang.

Hapsara, O., & Ahmadi, A. (2022). Analisis Keputusan Berkunjung Melalui Minat Berkunjung: Citra Destinasi Dan Aksesibilitas Pada Geopark Merangin Jambi. Jurnal Manajemen Terapan Dan Keuangan, 11(01), 64–76. https://doi.org/10.22437/jmk.v11i01.14802

Nabilaturrahmah, A., & Siregar, S. (2022). Pengaruh Viral Marketing, Brand Image, dan e-WOM terhadap Minat Beli Produk Somethinc pada Followers Instagram @somethincofficial. Jurnal Ilmiah Wahana Pendidikan, 8(7), 41–49. https://doi.org/10.5281/zenodo.6534500

Purwanto, H., Kadi, D. C. A., & Rismawati, G. (2021). Pengaruh daya tarik dan E-WOM terhadap keputusan berkunjung melalui minat berkunjung sebagai variabel intervening. Management and Business Review, 5(2), 251–264. https://doi.org/10.21067/mbr.v5i2.5867


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