PENGARUH DAYA TARIK DAN FASILITAS WISATA TERHADAP KEPUTUSAN BERKUNJUNG MELALUI MINAT BERKUNJUNG SEBAGAI VARIABEL INTERVENING PADA TEMPAT WISATA THE LAWU PARK

Aan Kartika Pangesty, Hari Purwanto, Hendra Setiawan

Abstract


This study aims to empirically prove the Influence of Tourist Attractions and Facilities on Visiting Decisions Through Visiting Interests as Intervening Variables (Empirical Study at The Lawu Park Tourist Attraction). This study is a quantitative study with a sample size of 384 people. The sampling method uses a lemeshow sample. Data collection uses a questionnaire distributed via google form. The data analysis technique uses a test tool in the form of Structual Equation Modeling (SEM) with smartPLS Version 3.0. The results of this study indicate that a) Attraction influences the Interest of Tourists Visiting, b) Facilities influence the Interest of Tourists Visiting, c) Attraction influences the Decision to Visit Tourists, d) Facilities influence the Decision to Visit Tourists, e) Interest to Visit influences the Decision to Visit Tourists, f) Attraction influences the Decision to Visit through Interest to Visit Tourists, g) Facilities influence the Decision to Visit through Interest to Visit Tourists.

Keywords: Attraction, Facilities, Interest to Visit and Decision to Visit


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References


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