PENGARUH PROMOSI, ONLINE CUSTOMER REVIEW, HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU PRODUK AEROSTREET (Studi Kasus Pengguna Shopee di Madiun)

Bara Alfin Ghafiqi, Heny Sidanti

Abstract


This study uses a quantitative approach with a survey research design. The population of the study was the people of Madiun City and had bought Aerostreet product shoes. The technique used in this study was the purposive sampling technique. Researchers distributed questionnaires by sharing gform links on social media with the criteria of the people of Madiun City and had bought Aerostreet product shoes 1X.

This research method uses a quantitative approach using the SmartPLS4.0 program, to determine the number of samples needed, researchers used the lemeshow formula, namely 385 respondents. The results of the study prove that Promotion, Online Customer Review, and Price have a positive and significant effect on purchasing decisions for Aerostreet product shoes.

 

Keywords: Promotion, Online Customer Review, Price, Purchase Decision


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References


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