PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR HONDA SCOOOPY DI KOTA MADIUN

Deva Sofiansah, Apriyanti Apriyanti

Abstract


This research aims to determine the influence of product quality, promotion and design on purchasing decisions for Honda Scoopy motor vehicles in Madiun City. The method used in this research is a quantitative method. The sample in this study was 154 respondents. The data used in this research is primary data. The data collection method uses a questionnaire. Data analysis technique using multiple linear regression. Data processing in this research uses SPSS 26. The results of this research are 1. product quality has no significant effect on the decision to purchase Honda Scooopy motor vehicles in Madiun City, 2. Promotion has a significant effect on the decision to purchase Honda Scooopy motor vehicles in Madiun City 3. Design has a significant influence on the decision to purchase Honda Scooopy motor vehicles in Madiun city. 4. And simultaneously the variables of product quality, promotion and design influence the decision to purchase a Honda Scoopy motor vehicle in the city of Madiun.

Keywords: Product Quality, Promotion, Design, Purchasing Decisions


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