PENGARUH HEDONIC SHOPPING VALUE, WORD OF MOUTH DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN SEPATU BEKAS PADA MAHASISWA DI KOTA MADIUN

Irvan Candra Nur Alamsyah, Apriyanti Apriyanti

Abstract


The purpose of this research is to examine the influence of Hedonic Shopping Value, Word of Mouth, and Lifestyle on the purchasing decisions of second-hand shoes in Madiun City. This study employs a quantitative method with a sample of 167 respondents, using primary data. The data collection method utilized in this research is a questionnaire. Data analysis is conducted using PLS SEM. The findings of this study are as follows: 1. Hedonic Shopping Value has a significant effect on the purchasing decisions of second-hand shoes among students in Madiun City, 2. Word of Mouth significantly affects the purchasing decisions of second-hand shoes among students in Madiun City, and 3. Lifestyle significantly influences the purchasing decisions of second-hand shoes among students in Madiun City..

Keywords: Hedonic Shopping Value, Word of Mouth, Lifestyle, Purchasing Decision



Full Text:

PDF

References


Agustina, D. (2023). Pengaruh Promosi Penjualan, E-WOM (Electronic Word of Mouth), dan Hedonic Shopping Motivation terhadap Pembelian Impulsif Produk Somethinc di TikTok Shop pada Mahasiswi STIE Pembangunan Tanjungpinang. (Doctoral dissertation, Sekolah Tinggi Ilmu Ekonomi (STIE) Pembangunan Tanjungpinang).

Arif, M. (2021). Pengaruh Social Media Marketing, Electronic Word of Mouth (EWOM), dan Lifestyle terhadap Keputusan Pembelian Online. . In Seminar Nasional Teknologi Edukasi Sosial dan Humaniora (Vol. 1, No. 1, pp. 111-122).

Baroroh, M. N. (2022). Pengaruh Sales Promotion, Hedonic Shopping Motivation, dan Electronic Word of Mouth terhadap Keputusan Impulse Buying pada E-Commerce Tokopedia . (Doctoral dissertation, Universitas Putra Bangsa).

Cholilah, L. R. (2024). Pengaruh Social Media Marketing, Electronic Word of Mouth, Lifestyle, dan Kualitas Produk terhadap Keputusan Pembelian Online. . (Doctoral dissertation, Universitas Siliwangi).

Effendi, S. F. (2020). Pengaruh Promosi Penjualan, Electronic Word of Mouth, dan Hedonic Shopping Motivation terhadap Pembelian Impulsif pada Aplikasi Shopee. . Jurnal Akuntansi dan Manajemen, 17(2), 22-31.

Fadhilah, M. C. (2023). Meningkatkan Keputusan Pembelian melalui Hedonic Shopping Motivation, Shopping Lifestyle, Online Customer Review pada Produk Fashion di Shopee (Studi pada Konsumen Marketplace Shopee). J-MAS (Jurnal Manajemen dan Sains), 8(1), 135-142.

Ghozali, Imam., & Latan, H. (2020). Partial Least Squares: Konsep, Teknik, dan Aplikasi Menggunakan Program SmartPLS 3.0 (2nd ed.). Badan Penerbit - Undip.

Hasim, M. &. (2022). Pengaruh Potongan Harga, Motivasi Belanja Hedonis, E-WOM, dan Gaya Hidup Berbelanja terhadap Impulse Buying di Tokopedia. . In Forbiswira Forum Bisnis dan Kewirausahaan (Vol. 12, No. 1, pp. 59-69).

Hutapea, E. W. (2023). Pengaruh Motivasi Belanja Hedonis dan Electronic Word of Mouth (E-WOM) terhadap Pembelian Impulsif Produk Fashion pada Shopee dengan Potongan Harga sebagai Variabel Moderasi (Survei pada Mahasiswa FEB UPN “Veteran” Yogyakarta). (Doctoral dissertation, UPN "Veteran" Yogyakarta).

Ilyafa, D. T. (2022). Pengaruh Hedonic Shopping Motivation dan Electronic Word of Mouth terhadap Impulse Buying Konsumen. . In Bandung Conference Series: Business and Management (Vol. 2, No. 1, pp. 158-164).

Kusumaningrum, A. W. (2018). Hubungan Electronic Word of Mouth dan Hedonic Shopping Motivation dengan Perilaku Konsumtif Produk Make Up pada Mahasiswi. . Jurnal Psikologi, 14(1), 50-59.

Liantifa, M. &. (2024). Pengaruh Relationship Marketing, E-Service Quality, dan Hedonic Shopping Motivation terhadap Keputusan Pembelian di Marketplace Facebook. . Jurnal Bina Bangsa Ekonomika, 17(2), 1491-1504.

Maulfinadifa, I. &. (2023). Pengaruh Brand Image, Price, dan Word of Mouth terhadap Keputusan Pembelian Produk Fashion pada Generasi Z di Kabupaten Kudus. JEBISKU: Jurnal Ekonomi dan Bisnis Islam IAIN Kudus, 1(1), 59-69.


Refbacks

  • There are currently no refbacks.


 

 

 

 

 

 

 

Editorial Office:

Universitas PGRI Madiun

Kampus 3 Lantai 2

Fakultas Ekonomi dan Bisnis

Jl. Auri no. 14-16 Madiun