PENGARUH FASILITAS WISATA, HARGA, DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG PADA UMBUL MADIUN SQUARE

Tiyon Fridyan Putra Vanesa

Abstract


The aim of this research is to determine the influence of facilities, price and accessibility on the decision to visit Umbul Madiun Square. This research uses quantitative descriptive methods. The sample in this study was 384 visitors to Umbul Madiun Squarel. Using a purposive sampling technique, researchers distributed questionnaires via Google Form to consumers of Mie Gacoan Madiun. The data analysis technique in this research was multiple liner regression analysis. The results of the research show that partially variable tourist facilities (X1) have a positive and significant influence on the decision to visit Umbul Madiun Square, partially variable price (X2) has a positive and significant influence on the decision to visit Umbul Madiun Square, partially variable accessibility (X3) has a positive and significant influence on the decision to visit Umbul Madiun Square, and simultaneously the variables of tourist facilities, price and accessibility have a positive and significant influence on the decision to visit Umbul Madiun Square.

Keywords: tourist facilities, price, accessibility, decision to visit


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