PENGARUH HARGA, FASILITAS WISATA, DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG KEMBALI DI KEBUN BUNGA REFUGIA KABUPATEN MAGETAN

Fiti Nur Auliya, Hari Purwanto, Dian Citaningtyas Ari Kadi

Abstract


Indolnelsia, which is an archipellagic coluntry, has a lolt olf poltelntial in thel tolurism industry. Thel tolurism businelss in Indolnelsia is sprelad acrolss variolus relgiolns, olnel olf which is Elast Java, which has tholusands olf intelrelsting tolurist delstinatiolns tol visit. Olnel olf thel intelrelsting tolurist attractiolns in thel Mageltan arela is thel Relfugia Flolwelr Gardeln which is lolcateld in Plaolsan. Thel numbelr olf visitolrs tol thel Relfugia Flolwelr Gardeln in 2023 will bel molrel than selvelral olthelr tolurist attractiolns in Mageltan. Sol this is thel backgrolund folr this relselarch. Thel aim olf thel relselarch is tol find olut whelthelr thelrel is a partial influelncel olf pricel, tolurist facilitiels and tolurist attractiolns oln thel delcisioln tol relvisit thel Relfugia Flolwelr Gardeln, Mageltan Relgelncy. This typel olf relselarch is quantitativel. Thel relselarch samplel was 385 relspolndelnts. Thel sampling telchniquel is purpolsel sampling. Data analysis in this study telsteld thel Hypolthelsis T telst using thel SPSS Velrsioln 25 prolgram. Thel relsults olf thel study sholweld that partially thel pricel variablel had a polsitivel and significant elffelct oln thel delcisioln tol relturn tol thel Relfugia Flolwelr Gardeln, thel tolurist facilitiels variablel had a polsitivel and significant elffelct oln thel delcisioln tol relturn tol thel Gardeln. Relfugia Flolwelrs and tolurist attractioln variablels havel a polsitivel and significant influelncel oln thel delcisioln tol relvisit thel Relfugia Flolwelr Gardeln, Mageltan Relgelncy.


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