PENGARUH DISPLAY PRODUK, HARGA DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA SAMUDRA SUPERMARKET & DEPARTMENT STORE MADIUN

Abstract

Effect of Product Display, Price and Product Completeness on Purchasing Decisions at Samudra Supermarket & Madiun Department Store. Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Advisor (1) Hari Purwanto, S.E., M.M. Supervisor II Robby Sandhi Dessyarti, S.E., M.M. This study aims to determine the effect of product display on purchasing decisions, the effect of price on purchasing decisions, the effect of product completeness on purchasing decisions. The research was conducted at Samudra Supermarket & Department Store with a sample of 385 respondents. The research method used in this study is a quantitative approach using multiple linear analysis and using the help of the SPSS Version 25 program. The results of this study are Product Display has an effect on Purchasing Decisions, Price has an effect on Purchase Decisions, Product Completeness has an effect on Purchase Decisions. Product Display, Price and Product Completeness simultaneously influence Purchasing Decisions at Samudra Supermarket & Department Store.

Keywords: Product Display, Price, Product Completeness, Purchase Decision