PENGARUH LOKASI, EVENT WISATA DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG KEMBALI DI OBJEK WISATA PASAR PUNDENSARI KABUPATEN MADIUN

Abstract

This This study aims to determine“The Influence of Location,Tourist events and tourist attractions on the intention to return at the intention to return at the tourist attraction Pasar Pundensari,Madiun Regency. This study used a quantitative apporach,with an unknown research population.This research method used a quantitative apporoach using the Lemeshow formula,resulting in 384 respondents.The Sampling teachnique used was purposive sampling. The research data analysis method uses Multiple Linear Regression analysis using the SPSS program. Data analysis was carried out using the Classical Assumption Test, Multiple Linear Test, t-test, F-test influenced by location,tourist event and tourist attraction of the Pasar Pundensari Market,madiun rergency.The results of this study prove and significant effect on intention to return.

 Keywords: Facilities, Location, Price and Interest to visit