PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BERKUNJUNG KEMBALI DENGAN KEPUTUSAN BERKUNJUNG SEBAGAI VARIABEL INTERVENING STUDI EMPIS PADA TEMPAT WISATA TAMAN REKREASI PANTAI KARTINI REMBANG)

Abstract

This study aims to determine the effect of price and promotion on intention to return with the decision to visit as an intervening variable (an empirical study on the Kartini Beach Recreation Park, Rembang). The type of research used in this study is a quantitative approach. In research using multiple linear regression techniques. Sampling using Purposive Sampling technique. The sample used was 384 respondents. Based on the results of statistical tests, it shows that partially price has a positive and significant effect on the decision to visit, promotion has a positive and significant effect on the decision to visit, price has a positive and significant effect on the intention to return, promotion has a positive and significant effect on the intention to return, the decision to visit intention to return, price influences intention to visit again through the decision to visit as an intervening variable and promotion influences intention to return through the decision to visit as an intervening variable.

Keywords: Price, Promotion, Decision to Visit, Intention to Visit Again