PENGARUH ELECTRONIC WORD OF MOUTH, DESTINATION IMAGE, DAN ACCESSIBILITY TERHADAP VISITING DECISION “Destinasi Wisata Pahlawan Street Center Kota Madiun”

Abstract

Tourism is one of the fastest growing industrial sectors. One of the developing tourism in Indonesia is urban tourism. Like the City of Madiun, creating a new urban tourism that is growing rapidly. Of course, this growth is influenced by several factors based on existing phenomena. This study aims to determine the effect of Electronic Word Of Mouth (X1), Destination Image (X2), Accessibility (X3) and on Visiting Decision (Y) at Travel Destination in Pahlawan Street Center on Madiun City. The type of research used in this study is a quantitative approach. In this study, a questionnaire model was used with 385 respondents. Based on the results of data analysis and discussion, several conclusions can be drawn in research on Travel Destination in Pahlawan Street Center on Madiun City as follows, Electronic Word Of Mouth has a positive and significant effect on visiting decision at Pahlawan Street Center. Destination Image has a positive and significant effect on visiting decision at Pahlawan Street Center. Accessibility has a positive and significant effect on visiting decision at Pahlawan Street Center. The suggestions for the Pahlawan Street Center management are to increase the provision of comment columns for visitors, maintain an image as a world tour, and provide bridge access for visitors so as not to disturb road traffic.