VARIABEL YANG MEMPENGARUHI MINAT PENGGUN

Abstract

This study aims to determine the effect of perceived price, perceived convenience, and quality of service on the intention to use InDrive by InDrive users in the city of Madiun. The research method used in this research is a quantitative research method with primary data obtained from questionnaire data measured using a Likert scale. This research was conducted on online motorcycle taxi users in the city of Madiun. The population in this study is the people of the city of Madiun as users of the InDrive application. This research uses Unknown Population sampling technique because the number of members of the population is not known, and purposive sampling is used as the sample determination technique to obtain 348 respondents. The research data was collected using a questionnaire distributed online via the Google form which was then processed by testing the outer model and inner model with the help of SmartPLS. The results of this study state that price perception, perceived convenience, and service quality have a positive and significant effect on the intention to use InDrive.

Keywords: perception, price, ease of use, service quality, intention to use