PENGARUH PROMOSI, HARGA, DAN AKSESBILITAS TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA TELAGA NGEBEL DI KABUPATEN PONOROGO

Abstract

This study aims to provide empirical evidence on each variable, the effect of promotion, price, and accessibility on visiting decisions at the Ngebel Lake tourist attraction in Ponorogo regency, providing empirical evidence that there is a joint effect of promotion, price, and accessibility variables on decision to visit the Ngebel Lake tourist attraction in Ponorogo Regency. This research is a quantitative study with a sample size of 200 respondents. The sampling method is by means of nonprobability sampling. Retrieval of data using a questionnaire with dissemination via google form. Data analysis techniques using SPSS 24 software. The results of this study indicate that a) the variable Promotion has a positive and significant effect on the decision to visit, b) the variable price has a positive and significant effect on the decision to visit, c) the variable accessibility has a positive and significant effect on the decision to visit d) the variable Promotion, price, and accessibility together influence the decision to visit.

Keywords: Promotions, Prices, Accessibility, Visiting Decisions