PENGARUH LIFE STYLE STORE ATMOSPHERE DAN PROMOSI ONLINE INSTAGRAM TERHADAP MINAT BELI PARATAMU COFFEE MADIUN

Eka Namira, Apriyanti Apriyanti, Dian Citaningtyas Ari Kadi

Abstract


This study aims to empirically prove the influence of lifestyle, store atmosphere, and Instagram online promotion on buying interest at Paratamu Coffee Madiun Coffee Shop. This study used quantitative research with a total sample of 140 respondents, the sampling method used was non-probability sampling technique with purposive sampling method. Retrieval of data using a questionnaire with the spread of google form. The data analysis technique uses the SPSS (statistical product and service solution) test tool.
Keywords: Life Style, Store Atmosphere, Instagram Online Promotion


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