PENGARUH DESTINATION IMAGE, EVENT MARKETING DAN E- PROMOTION TERHADAP KEPUTUSAN BERKUNJUNG PADA DESTINASI WISATA DESA DEWI SRI SIMBATAN KABUPATEN MAGETAN

Abstract

This study aims to determine the influence of Destination Image, Event Marketing and E- Promotion on Simbatan Village Tourism Destinations Magetan Regency. This study used quantitative methods. The population in the study of visitors who had visited Dewi Sri Magetan Village tourism with respondents was 384 distributions through questionnaires. Data collection technique using purposive sampling technique using SPSS program. Data analysis was carried out using Classical Assumption Test, Multiple Linear Test, t test and F test. The results of this study stated that 1) Destination Image had a significant effect on the Decision to Visit the Dewi Sri Tourism Destination Simbatan Village Magetan Regency. 2) Event Marketing has a significant influence on the Decision to Visit the Dewi Sri Tourism Destination Simbatan Village Magetan Regency. 3) E-Promotion has a significant influence on the Decision to Visit the Dewi Sri Tourism Destination Simbatan Village Magetan Regency. 4) Destination Image, Event Marketing, and E- Promotion simultaneously have a significant influence on the Decision to Visit the Dewi Sri Tourism Destination Simbatan Village Magetan Regency.