PENGARUH E-WOM, DAYA TARIK, DESTINATION IMAGE, DAN FASILITAS TERHADAP MINAT BERKUNJUNG DI OBJEK WISATA BUKIT SOEHARTO PONOROGO

Abstract

This study aims to prove that Interest in Visiting Bukit Soeharto tourist attractions is influenced by E-WOM, Attractiveness, Destination Image, and Facilities. This study used a quantitative approach. The population of this study is all people who have visited Bukit Soeharto Ponorogo with a total of 384 people. The method of this study used a quantitative approach using the Lemeshow formula, so that 384 respondents were obtained. The sampling technique used is purposive sampling. The results of this study show that Electronic Word of Mouth has a positive and significant effect on Visiting Interest, Attractiveness has a positive and significant effect on Visiting Interest, Destination Image has a positive and significant effect on Visiting Interest, and Facilities have a positive and significant effect on Visiting Interest.