PENGARUH PROMOSI, OCR DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK MADAME GIE

Gahara Etis Revanda, Heny Sidanti, Hendra Setiawan

Abstract


This istudy iaims ito iprovide ievidence iin ipurchasing idecisions ifor iMadame iGie iproducts iwhich iare iinfluenced iby ipromotions, ionline icustomer ireviews, iand ibrand itrust. iThis iresearch imethod iuses ia iquantitative iapproach iusing ithe iStatistical iPackage ifor ithe iSocial iScience i23 iprogram, iso ithat ithe ientire ipopulation iis iused ias ia iresearch isample. iThe iresearch ipopulation iwas iall iMadiun ipeople iwho ihad ibought iMadame iGie's iproducts iat ithe iTikTok iShop, itotaling i385 ipeople. iThe isampling itechnique iused iwas ipurposive isampling iand irandom isampling. iThis iresearch iwas iconducted ibased ion ishowing ithat ithere iwere iseveral iproblems iregarding ipurchasing idecisions ifor imadame igie iproducts iwhich iwere iinfluenced iby ipromotions, ionline icustomer ireviews, iand ibrand itrust. iThe iresearch iresults iprove ithat. iPromotions, iOnline iCustomer iReviews, iBrand iTrust ihave ia ipositive iand isignificant ieffect ion ipurchasing idecisions ifor iMadame iGie iproducts

This istudy iaims ito iprovide ievidence iin ipurchasing idecisions ifor iMadame iGie iproducts iwhich iare iinfluenced iby ipromotions, ionline icustomer ireviews, iand ibrand itrust. iThis iresearch imethod iuses ia iquantitative iapproach iusing ithe iStatistical iPackage ifor ithe iSocial iScience i23 iprogram, iso ithat ithe ientire ipopulation iis iused ias ia iresearch isample. iThe iresearch ipopulation iwas iall iMadiun ipeople iwho ihad ibought iMadame iGie's iproducts iat ithe iTikTok iShop, itotaling i385 ipeople. iThe isampling itechnique iused iwas ipurposive isampling iand irandom isampling. iThis iresearch iwas iconducted ibased ion ishowing ithat ithere iwere iseveral iproblems iregarding ipurchasing idecisions ifor imadame igie iproducts iwhich iwere iinfluenced iby ipromotions, ionline icustomer ireviews, iand ibrand itrust. iThe iresearch iresults iprove ithat. iPromotions, iOnline iCustomer iReviews, iBrand iTrust ihave ia ipositive iand isignificant ieffect ion ipurchasing idecisions ifor iMadame iGie iproducts


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