PENGARUH DAYA TARIK WISATA, ELECTRONIC WORD OF MOUTH, LOKASI DAN HARGA TIKET TERHADAP KEPUTUSAN BERKUNJUNG PADA TAMAN WISATA DESA JABUNG KABUPATEN MAGETAN

Abstract

 This study aims to provide partial empirical evidence of the effect of Attractiveness, Electronic Word Of Mouth, Location and Ticket prices on the decision to visit the Jabung Village Tourism Park. This research uses a quantitative approach with a survey research design. The research population was tourists who had visited the Jabung Village Tourist Park tourist attraction in Magetan Regency. With a data processing program, namely the SPSS 23 program. With data collection techniques in this study using purposive sampling and distributing questionnaires with a sample of 384 as a data collection tool. And data analysis techniques using Instrument Test, Classical Assumption Test, Multiple Linear Analysis, Hypothesis Test and Coefficient of Determination Test. The results of the study prove that partially there is a significant influence of 1) Tourist Attractiveness on Visit Decisions, 2) Electronic Word Of Mouth on Visit Decisions, and 3) Location on Visit Decisions on Visit Decisions, while 4) Price has no effect on Visit Decisions on Jabung Village Tourism Park