STRATEGI PEMASARAN PT. SINDO WISATA TRAVEL: ANALISIS SWOT STUDI KASUS PT. SINDO WISATA WILAYAH MADIUN

Abstract

This research is motivated by the rapid development of Muslims in the world and in Indonesia in particular. one of the pillars of Islam, namely Hajj if able, to reach Mecca it is necessary to have a means of transportation, with a good means of transportation the pilgrims can perform the pilgrimage and Umrah safely, calmly, and not to bother everything. This study aims to determine the strengths, weaknesses, opportunities and threats (Strengths, Weaknesses, Opportunities, and Threats) faced, as well as the right marketing strategy to be applied to PT. Sindo Wisata Travel Madiun area. This study uses a qualitative approach, where field data collection is carried out using interviews and document tracing. The results showed that PT. Sindo Wisata Travel Madiun region occupies quadrant I, which is a favorable situation for the company and has opportunities and strengths so that it can take advantage of existing opportunities.

Keywords: SWOT, Strategy, Marketing.